As EMS evolves beyond simply a method of conveyance, many agencies are expanding into non-traditional services like mobile integrated healthcare, treat-and-refer programs, transport to alternate destinations, and Mobile Integrated Healthcare/Community Paramedicine. But are you getting paid for these services—or leaving valuable revenue untapped?


This session explores the emerging reimbursement opportunities for non-transport and alternative EMS services. Learn how to document, code, and bill appropriately; understand payer expectations; and identify sustainable funding strategies. Discover how to turn innovation into income while staying compliant and demonstrating value to patients, partners, and payers.

Identify common non-traditional EMS services and their revenue potential.

Understand documentation and coding requirements for billing non-transport services.

Explore payer and funding options beyond traditional fee-for-transport models.

Learn how to position your agency for financial sustainability while expanding your scope of care.

Every attendee of this webinar qualifies for NAAC-approved Continuing Education Units (CEUs). These CEUs can be applied toward maintaining certifications such as CAC, CACO, or CAFO—helping you stay current and compliant in today’s EMS environment.

Meet the Speakers:

Kim Stanley

Chief Client Advocacy Officer

Kim Stanley is the Chief Client Advocacy Officer at EMS|MC, and was employed with Medicare as the EMS Liaison for more than a decade. Working with CMS and various State committees, Kim developed key reimbursement policies at both carrier and federal levels. As an advocate for EMS providers, she continues to serve on various reimbursement committees and contractor advisory groups at state and national levels. Kim is a frequent speaker at EMS conferences, and a nationally recognized expert on EMS billing practices, compliance, and Medicare policies. She holds her CAC certification from the NAAC.

Matt Zavadsky

EMS and Mobile Healthcare Consultant

Matt is an EMS & Mobile Healthcare Consultant with PWW Advisory Group, LLC. Matt’s primary focus is assisting local communities, EMS agencies, fire departments, ambulance services, hospitals, and other healthcare organizations in evaluating and improving their EMS and mobile healthcare delivery systems for success and sustainability in the future. Matt has over 40 years of EMS and mobile healthcare experience and has held leadership positions in both the private and government sectors and is well-known throughout the nation as a key thought leader in advancing mobile healthcare. As chief transformation officer at MedStar Mobile Healthcare, he was responsible for developing external and internal agency relations, new strategic initiatives, healthcare system integration, and media/community relations. Through PWW|AG’s association management agreement, Matt is also the Executive Director and Education Committee Chair for the Academy of International Mobile Healthcare Integration (AIMHI). He has also served in numerous leadership positions at the local, state, and national levels. Matt is a past president of the National Association of Emergency Medical Technicians, is a current member of their EMS Economics Committee, a member of the national committee on EMS and MIH standards for the National Fire Protection Administration (NFPA), and was a member of the Institute of Medicine, Healthcare Policy Workgroup, on the Impact of the Patient Protection and Affordable Care Act on U.S. Preparedness Resources and Programs. He also served on the steering committee for the development of the “Model EMS System of the Future” for the National Highway Traffic Safety Administration (NHTSA).