We're excited to invite you to an exclusive new webinar series designed to help EMS leaders strengthen their financial strategy, optimize reimbursement, and navigate regulatory change. 

The Pulse of EMS Finance brings together experts from EMS|MC and PWW Advisory Group (PWW|AG) to explore the full spectrum of EMS Finance - from setting compliant fee schedules to understanding your cost of service and capturing revenue opportunities you may be missing.


Summer Series Topics Include:


 

Topic

Presenters

Register Here

What Are You Worth? – Establishing an Appropriate (and Compliant) Fee Schedule

Doug Wolfberg, Matt Zavadsky

One Big Beautiful Bill - What Does it Mean for EMS? 

Steve Wirth, Matt Zavadsky

How Much Do You Cost? - Assessing and Controlling the Cost of Service Delivery

Ryan Stark, Matt Zavadsky

Are You Getting Paid What You’re Worth? – Assessing Your Revenue Cycle

Kim Stanley, Matt Zavadsky

How Much Are You Leaving on the Table? – Billing for Non-Traditional Services

Kim Stanley, Matt Zavadsky

GEMT in the Hot Seat? – What Does the Future Hold?

Doug Wolfberg, Matt Zavadsky

Meet the Speakers:

Doug Wolfberg

Co-President

Doug Wolfberg is an EMS/Mobile Healthcare Consultant with PWW Advisory Group. For over 25 years he has been recognized as one of the nation’s most prominent EMS attorneys and consultants. Doug brings a lifelong love of EMS to his work at PWW – he answered his first ambulance call in 1978 and has been involved in EMS ever since. Doug became an EMT at age 16 and worked as an EMS provider and educator in numerous EMS systems over the decades. Doug has steadily worked up the ladder in his EMS career. He worked as a county EMS director and then as director of a three-county regional EMS agency. He later worked for a statewide EMS council and then went to the nation’s capital to work at the United States Department of Health and Human Services, where he worked on federal EMS and trauma care issues. After graduating from law school with high honors, Doug worked for several years as a health law litigator. He then co-founded PWW in 2000 along with Steve Wirth and the late James O. Page. Doug’s work as an EMS consultant includes numerous EMS system assessment and redesign projects throughout the U.S., in which his forward-looking vision has helped systems transform themselves through the use of clinical performance measures and alternative modalities to meet their communities’ needs while remaining economically sustainable. Doug also provides consulting services on revenue cycle management and compliance, privacy and security, business transactions and other areas of EMS. Doug serves as faculty at Commonwealth Law School and the University of Pittsburgh and is a member of the Board of Trustees of Widener University. He has also endowed the Douglas M. Wolfberg Scholarship at Commonwealth Law.

Matt Zavadsky

EMS and Mobile Healthcare Consultant

Matt is an EMS & Mobile Healthcare Consultant with PWW Advisory Group, LLC. Matt’s primary focus is assisting local communities, EMS agencies, fire departments, ambulance services, hospitals, and other healthcare organizations in evaluating and improving their EMS and mobile healthcare delivery systems for success and sustainability in the future. Matt has over 40 years of EMS and mobile healthcare experience and has held leadership positions in both the private and government sectors and is well-known throughout the nation as a key thought leader in advancing mobile healthcare. As chief transformation officer at MedStar Mobile Healthcare, he was responsible for developing external and internal agency relations, new strategic initiatives, healthcare system integration, and media/community relations. Through PWW|AG’s association management agreement, Matt is also the Executive Director and Education Committee Chair for the Academy of International Mobile Healthcare Integration (AIMHI). He has also served in numerous leadership positions at the local, state, and national levels. Matt is a past president of the National Association of Emergency Medical Technicians, is a current member of their EMS Economics Committee, a member of the national committee on EMS and MIH standards for the National Fire Protection Administration (NFPA), and was a member of the Institute of Medicine, Healthcare Policy Workgroup, on the Impact of the Patient Protection and Affordable Care Act on U.S. Preparedness Resources and Programs. He also served on the steering committee for the development of the “Model EMS System of the Future” for the National Highway Traffic Safety Administration (NHTSA).

Kim Stanley

Chief Client Advocacy Officer

Kim Stanley is the Chief Client Advocacy Officer at EMS|MC, and was employed with Medicare as the EMS Liaison for more than a decade. Working with CMS and various State committees, Kim developed key reimbursement policies at both carrier and federal levels. As an advocate for EMS providers, she continues to serve on various reimbursement committees and contractor advisory groups at state and national levels. Kim is a frequent speaker at EMS conferences, and a nationally recognized expert on EMS billing practices, compliance, and Medicare policies. She holds her CAC certification from the NAAC.

Ryan Stark

Chief Compliance Officer

Ryan Stark is a Managing Partner at Page, Wolfberg & Wirth and the firm’s leading expert on HIPAA compliance. Since joining PWW in 2007, he has advised EMS organizations on privacy, security, labor relations, reimbursement, and other legal matters. A passionate educator, Ryan speaks at national and regional EMS conferences, leads sessions at the firm’s abc360® Conference, and teaches in Creighton University’s EMS graduate program. He developed the industry’s only HIPAA certification—Certified Ambulance Privacy Officer—and co-authored The Ambulance Service Guide to HIPAA Compliance.

Steve Wirth

Founding Partner

Steve Wirth is one of the nation’s most respected EMS attorneys and consultants, with over 40 years of experience across nearly every role in public safety—including EMT, paramedic, flight medic, fire officer, instructor, and EMS executive. As one of central Pennsylvania’s first paramedics, Steve brings both field experience and business insight to his legal work, having spent nearly a decade as a senior executive at a growing air and ground ambulance service. He is a past chair of the CAAS Panel of Commissioners and currently serves on the boards of the Pennsylvania EMS Provider Foundation and the National EMS Memorial Service. Steve is also an active participant in the National EMS Memorial Bike Ride, the Muddy Angels.